The Ask

When Xiphos, a company building processors for extreme space environments, needed a brand refresh, they had one simple request: make us look as advanced as the technology we build. I led the full rebrand from crafting a sleek visual identity and defining the company’s value proposition to branded assets package and rolling out a fully integrated HubSpot website. Working closely with developers, I ensured every element, from messaging to user experience, reflected Xiphos’ competitive edge.
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Results

Increased Digital Engagement
Revamped Xiphos’ online presence, tripling LinkedIn engagement and doubling followers within a year.

Website Conversions
The new website led to a 500% increase in engagement and a 79% new contact conversions.

Operational Efficiency
Implemented a marketing tech stack, created an operations playbook, and streamlined lead flow between Hubspot and Salesforce.

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