The Ask

Waveshaper builds real-time AI audio tools, but their old website wasn’t telling that story. Like many deep tech startups, they needed clarity in their messaging: who is this for, why does it matter, and how do we communicate it? I led a focused 30-day sprint to transform their raw technical story into a market-ready brand. We mapped their positioning, clarified use cases, and rewrote everything from homepage headers to model descriptions. Then we launched a clean, confident site, all in under 30 days.
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Results

Complex Tech. Sharp Message. Live in 30 Days.
Facilitated a value proposition workshop to help the team define segments, pain points, and differentiators—moving from feature-focused to customer-driven messaging.

Interactive Demo Page
Developed a custom product demo page that visually illustrates Waveshaper’s AI model outputs, bridging the gap between complex signal processing and real-world use cases.

Sales-Ready Brand Assets
Created the company’s first one-pager and outreach messaging kit, tailored to multiple verticals and ready for early conversations.

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