The Ask

Waveshaper is an early-stage startup building real-time audio AI for edge devices. With a powerful prototype and early demand across verticals from headset OEMs to music plugin devs, they were ready to start their go to market efforts. However, like many deep tech startups, they needed clarity in their messaging: who is this for, why does it matter, and how do we communicate it?

I led a focused 30-day sprint to transform their raw technical story into a market-ready brand. We mapped their positioning, clarified use cases, rewrote everything from homepage headers to model descriptions, and launched a clean, confident site, all in under a month.

Web design and development: Stefan Ivic
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Results

Complex Tech. Sharp Message. Live in 30 Days.
Facilitated a value proposition workshop to help the team define segments, pain points, and differentiators—moving from feature-focused to customer-driven messaging.

Interactive Demo Page
Developed a custom product demo page that visually illustrates Waveshaper’s AI model outputs, bridging the gap between complex signal processing and real-world use cases.

Sales-Ready Brand Assets
Created the company’s first one-pager and outreach messaging kit, tailored to multiple verticals and ready for early conversations.

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