The Ask

Epiq, a leader in radio and signal processing tech, needed a brand that matched the sophistication of its products. I led the rebrand from the ground up, introducing a sleek new logo, building a unified brand book, and aligning messaging across the portfolio. We then rolled out a high-performance HubSpot website designed to convert and scale, fully integrated with Salesforce for a seamless sales and marketing workflow.

Beyond the visuals, I rebuilt Epiq’s marketing operations, assembling a team of five contractors, implementing a modern tech stack, and creating a robust playbook that could grow with the business. I also helped boost visibility with a fresh content strategy and revamped newsletter that delivered measurable results.

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Results

Revenue Impact
Contributed to increasing combined company revenue from $19M to $50M through strategic marketing initiatives.

Stronger Brand Recognition
Developed a brand book and unified messaging, strengthening Epiq’s industry positioning.

Ad Performance
We launched Google Search ads using the new messaging and brand identity and reached a $133.15 CPA and a 6.76% CTR, nearly doubling industry benchmarks.

Newsletter Engagement
Restructured the company newsletter, increasing click-through rates by 80% and improving audience engagement.

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