The Ask

When Noze (formerly Stratuscent) brought me in as their first marketing hire, they needed a story that could unlock B2B deals and seed long-term growth. From the ground up, I led the repositioning: we wrote new messaging, designed visuals, and built a Webflow + HubSpot website that functioned just as well as it looked.

Copywriting: Olga Pope

Web Design: Stefan Ivic

Logo Design: 99 Designs

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Results

$1.8M Inquiry
SEO-driven website launch led to an inbound partnership inquiry, converting into a $1.8M Proof of Concept (POC) project.  

Industry Recognition
Strong on-site SEO visibility helped Noze get recognized by Dealroom as one of the top 100 Canadian startups to watch.  

Refined GTM Strategy
While the B2C launch was sunsetted, market research insights strengthened Noze’s B2B go-to-market approach.

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