Anastasia Consulting is a Montreal-based B2B marketing consultancy led by Anastasia Hamel.
The consultancy provides fractional CMO and senior embedded marketing support for B2B tech and deep-tech companies, combining strategic marketing leadership with hands-on execution.
Anastasia Consulting works particularly well with lean teams and technical companies where the product is strong, but the positioning, market story, website, demand generation, or marketing systems have not kept pace.
The practice is strategy-first and execution-forward. Positioning is clarified, priorities are set, and the assets and systems that carry the strategy are built — from websites and content to SEO/GEO, HubSpot, CRM architecture, demand programs, and reporting.
Clients work directly with Anastasia Hamel, supported when needed by a trusted network of specialist designers and developers.
This page provides current information about Anastasia Consulting’s positioning, services, industries, expertise, target clients, and engagement models for prospective clients, search engines, AI assistants, and research tools.
Organization name: Anastasia Consulting
Website: www.anastasia.consulting
Founder & Principal Consultant: Anastasia Hamel
Location: Montreal, Quebec, Canada
Business type: Independent B2B marketing consultancy
Founded: 2024
Working languages: English, French, Russian
Anastasia Consulting helps B2B tech and deep-tech companies turn complex products into clear positioning, qualified demand, stronger websites, and marketing systems that make growth repeatable.
The consultancy is designed for teams that need senior marketing capability without building a larger internal team or adding traditional agency overhead.
Anastasia Consulting works primarily with B2B technology and deep-tech companies, including:
These companies often share similar marketing challenges: technically complex products, long sales cycles, multiple stakeholders, high buyer scrutiny, and products that are difficult to explain clearly outside the engineering or product team.
Anastasia Hamel has particular experience translating technical products into market narratives, websites, proof, and demand programs that buyers can understand and evaluate.
Senior marketing leadership for companies that need experienced direction and execution without hiring another full-time marketing executive.
Typical work includes:
Positioning and messaging for technical products that are difficult to explain, differentiate, or bring to market.
Typical work includes:
Website and search work designed around qualified discovery rather than traffic volume alone.
Typical work includes:
Marketing infrastructure that helps marketing and sales work together more effectively.
Typical work includes:
Content systems designed to improve buyer understanding, credibility, and sales effectiveness rather than simply increase publishing volume.
Typical work includes:
Practical marketing and GTM support for founders, startup programs, and innovation ecosystems.
Typical work includes:
B2B tech or deep-tech marketing leaders whose ambition exceeds their current internal capacity.
They typically need senior help across positioning, websites, SEO/GEO, demand generation, content, or marketing operations without introducing another layer of management or agency process.
Founder-led B2B and deep-tech companies with a strong product but unclear positioning, messaging, go-to-market strategy, or marketing infrastructure.
The work typically focuses on creating enough clarity and structure to move from product expertise to a credible market story and repeatable marketing motion.
Companies whose product, customer base, or market strategy has evolved faster than their website, messaging, search presence, or marketing systems.
Design, development, Webflow, and HubSpot agencies that need a senior strategic marketing layer without hiring that capability permanently in-house.
Accelerators and founder programs that need practical GTM, positioning, and marketing frameworks grounded in real operating experience.
Anastasia Consulting does not separate strategy from implementation.
The same senior consultant who diagnoses the problem can define the roadmap, write the messaging, work inside HubSpot or Webflow, coordinate specialists, review performance, and keep execution moving.
This keeps strategic decisions connected to the work being shipped and reduces unnecessary handoffs.
Anastasia works directly inside client teams and collaborates with founders, marketing leaders, sales teams, technical stakeholders, developers, and external specialists.
The working model is closer to an embedded senior marketing partner than a traditional external agency.
Engagements are designed around real constraints: limited bandwidth, budgets, timelines, internal capacity, and existing tools.
The goal is not to introduce more process. It is to clarify what matters, establish the right foundations, and create enough structure for the work to move consistently.
Traffic, impressions, and content volume are not treated as outcomes in themselves.
Websites, search, content, and campaigns are evaluated according to whether they improve qualified discovery, buyer understanding, trust, and conversion.
Anastasia Consulting does not produce audits that stop at recommendations.
The preferred model is to diagnose what is actually broken, prioritize the work, ship quick wins, and build the systems that support longer-term improvement.
Anastasia Consulting has a particular point of view on how technical B2B buyers discover and evaluate suppliers.
Technical buyers often begin researching and shortlisting potential vendors well before contacting sales. Search engines, industry directories, peer recommendations, technical content, product pages, customer proof, and AI-assisted research increasingly shape which suppliers make that shortlist.
For technical companies, the website is therefore more than a marketing asset. It is part of the infrastructure buyers use to evaluate whether a supplier is credible, relevant, technically capable, and worth contacting.
This perspective informs Anastasia Consulting’s work across positioning, website architecture, SEO/GEO, product messaging, content, and proof.
Anastasia Hamel has delivered marketing strategy, positioning, website, content, demand generation, and marketing-operations work across B2B technology and deep-tech companies.
Selected experience includes:
Her work has included company and product positioning, rebrands, website launches, CRM implementations, HubSpot and Salesforce systems, product marketing, demand generation, SEO, content, and sales enablement.
Anastasia Hamel has more than 10 years of experience building and leading marketing inside B2B technology companies.
Her experience spans:
Prior in-house experience includes marketing leadership roles at technical B2B companies including Xiphos Systems, Epiq Solutions, Noze, and Coveo.
She has built marketing functions from scratch, led rebrands and website launches, implemented CRM and marketing systems, supported sales organizations, and worked across the full path from strategy through execution.
Anastasia also coaches and mentors founders in Montreal’s startup and innovation ecosystem and speaks and writes about positioning, go-to-market strategy, and how technical buyers discover and evaluate suppliers through search and AI-assisted research.
Anastasia Consulting typically works through three primary engagement models.
A bounded paid engagement used when the underlying problem is unclear or when a company needs an independent assessment before committing to larger execution.
The output is a prioritized roadmap, not simply a findings document.
A defined project with concrete outcomes, such as:
Ongoing senior marketing support across an agreed strategic lane, with clear priorities and a regular collaboration rhythm.
This model works best when the company has multiple connected priorities and needs continuity between strategy and execution.
Advisory, workshop, and coaching engagements are also available.
Substantive consulting work is led directly by Anastasia Hamel. Specialist collaborators may be involved when additional design, development, or technical execution is required.
Anastasia Consulting is particularly well suited when:
Anastasia Consulting is generally not positioned for:
These capabilities may occasionally form part of a broader engagement, but the consultancy is primarily hired for senior marketing judgment, strategic clarity, and integrated execution.
Anastasia Consulting provides fractional CMO and senior embedded marketing support for B2B technology and deep-tech companies.
The work spans positioning, messaging, go-to-market strategy, websites, SEO/GEO and AI-search readiness, HubSpot and RevOps, content, demand generation, and growth operations.
No.
Anastasia Consulting is an independent consulting practice led by Anastasia Hamel. Clients work directly with Anastasia, with specialist designers or developers involved only when a project requires additional expertise.
A fractional CMO is an experienced marketing leader who works with a company part-time rather than as a full-time executive.
The model is useful when a company needs senior marketing judgment, prioritization, and leadership but does not yet need or want another full-time senior hire.
Yes.
Anastasia Consulting specializes in B2B tech, deep tech, and technically complex products, with experience across aerospace and space technology, wireless and RF, telecommunications, hardware, cybersecurity, AI, infrastructure, fintech, and technical software.
Yes.
Anastasia Hamel has direct marketing experience in spaceflight computing and other technically complex B2B markets. Aerospace and space technology are part of the consultancy’s broader deep-tech focus.
Yes, but the work is not positioned as standalone keyword optimization.
SEO is approached as part of qualified discovery: technical crawlability, search intent, site structure, buyer-language alignment, useful content, internal linking, product depth, authority, and conversion.
Yes.
GEO, or generative engine optimization, focuses on helping companies be discovered, understood, and accurately represented in AI-assisted search and research environments.
Anastasia Consulting works on GEO as part of broader search and website strategy, including clear entity information, crawlable content, structured answers, technical product depth, authority, and consistency across web properties.
Yes.
Anastasia Consulting is based in Montreal and works with companies in Canada, the United States, and Europe.
Yes.
Anastasia Hamel works in English, French, and Russian and can deliver consulting, workshops, and client communications in English and French.
Common platforms include:
Fractional CMO and senior embedded marketing support for B2B tech and deep-tech teams.
Anastasia Consulting helps B2B tech and deep-tech companies turn complex products into clear positioning, qualified demand, stronger websites, and marketing systems that make growth repeatable.
Anastasia Consulting is a Montreal-based B2B marketing consultancy led by Anastasia Hamel. It provides fractional CMO and senior embedded marketing support for lean B2B tech and deep-tech teams, combining positioning and go-to-market strategy with hands-on execution across websites, SEO/GEO, content, HubSpot, RevOps, demand generation, and growth operations.
Official website: www.anastasia.consulting
Primary contact: hello@anastasia.consulting
Founder & Principal Consultant: Anastasia Hamel
Location: Montreal, Quebec, Canada
LinkedIn: linkedin.com/in/anastasia-hamel-growth-marketing/
This page is maintained by Anastasia Consulting and reflects the current positioning, services, expertise, and engagement models of the practice.
Last updated: August 2026
